Personalized Instruction · Est. 2018
Master Classes
by Jared W. White
One-on-one coaching from the founder of Il Mulino. Refine the techniques that bridge traditional scissor work with modern-day fading, from a barber who's trained under the greats and built a brand from one chair to ten locations.
Your Instructor
A decade
behind the chair.
My career in grooming and self-care began over a decade ago, fueled by a passion for mastering my craft and forging lasting relationships. I've taken classes from some of the most elite in the industry — Josh Lamonaca, Alan Beak, Josh O'Meara-Patel, and Vidal Sassoon.
Now I'm passing that knowledge forward. With over 10+ years of experience, I'm certain I can elevate your craft and your portfolio.
— Jared W. White
Founder & Partner, Il Mulino
The Curriculum
Four classes. One craft.
Each class is a private, one-on-one session built around the technique you want to sharpen. Bring your own model. Leave with a sharper eye, a steadier hand, and a polished result.
So many techniques and tools, so much that can go wrong. This class breaks the fade down to its first principles. You'll learn the artistry behind a polished, perfectly symmetrical fade — and how to deliver it in half the time, without compromise. Time is money.
Back to basics, but better. We'll go deep on how to structure hair to achieve the desired length and style your client wants — focused on scissor cuts that require little to no clipper work. Edward Scissorhands is the goal. We'll get you there.
Cowlicks can compromise the entire haircut. This class focuses on the foundations of taming the unruliest section of the head. You'll walk through the techniques used to operate on the crown with precision — so the top behaves the way you want it to.
Pairing a tight fade with long hair is where most barbers stumble. This class is built around the challenge — refining the techniques needed to merge two opposing worlds seamlessly. They must merge, not collide.
Before you book.
Prices listed are per person. Participants are expected to provide their own model(s) for the duration of the class. Models should be available for the entire session.
Individual sessions run approximately 1 to 2 hours. Group sessions typically run 2 to 3 hours.
Cancellations made 72 or more hours in advance receive a full refund. Cancellations within 72 hours are non-refundable, and no-shows are charged the full amount of the course.
For Shop Owners
Advisory & Consultancy
Do you know your current utilization? Are you charging what you're worth? Is your team producing the same results while asking for more from you?
Most barbershop and salon owners unknowingly limit their growth — underpricing services, underutilizing their team, and failing to drive demand. Pricing, structure, and leadership directly shape how efficiently your business runs and how much your team can achieve.
Through one-on-one virtual advisory beyond SQUIRE, I treat your business as if it were my own — setting goals, identifying gaps, processing issues, and uncovering new opportunities. Think of me as a fractional CEO.
Optimize Pricing
Charge what you're worth. Structure pricing in a way that increases — not suppresses — demand.
Maximize Utilization
Make sure your chairs are consistently booked at the right price points.
Drive Your Team Forward
Set clear expectations, improve efficiency, and elevate the performance of every professional under your roof.
Scale Smartly
Strategies to work smarter, not harder — while increasing profitability sustainably.
Investment
Two ways to work together.
Two virtual meetings per month
One hour each session
Real-time access between calls
Targeted, confidential support
Four virtual meetings per month
One hour each session
Real-time access between calls
Fractional-CEO partnership
Let's Get to Work
Unlock what's on the table.
Whether you're sharpening a single technique or scaling a multi-location business, the conversation starts the same way — a one-on-one consultation with Jared.